With over 200 million active monthly users, people can find inspiration and ideas for their interests and hobbies through Pinterest. Ideas are represented by a Pin, which is an image that is searched and saved by Pinterest users. Pinterest is great for driving traffic and sales where Pins can also link back to the website and also helps people to find more information on products they are looking to buy.
Adding links to Pins makes it easy for Pinterest users to find more about the Pin that has caught their eye, and potentially go on to make a purchase.
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1. Make Your Website Pinnable
Make your business discovered by adding a Pinterest Save button on your website. Later the Save button is called the ‘Pin it’ button but the functionality is just the same.
This button appears on your website or webpage or over an image. When a customer sees an image of something they like or wants the image to be pinned on their Pinterest account, they can simply hit on the Pin It button to pin the image without leaving your brand website. This makes even more people find your product on Pinterest.
2. Use Rich Pins For Your Business
Adds extra details to Pins!
There are four types of Rich Pins you can start using for your product.
Product Pins– Product Pins make shopping easier for your customers. Product Rich Pins includes Information on where to buy the product, pricing, and product availability.
App Pins- Rich App Pin shows an install button, where users can download your shopping app or other business-related apps without leaving Pinterest which gains new audiences for your business.
Recipe Pins- If your business is food or cookery, Recipe Pins gives a perfect snapshot of your recipe ingredients and serving size in one post.
Article Pins– Article pin highlights the headline, story description and author under the Pin image. If you are an online publisher or blogger, Article pins help your followers save, share and post the articles that interest them.
3. Great Visuals To Boost Engagement
If you want to grow on Pinterest, create high-quality images just like Instagram.
- Edit multiple images to create one long Pin
- Keep the text on your Pin short and simple
- Showcase your product and match your brand aesthetics.
- Creative images make a big difference in your engagement rates.
Tip: Also boost audience engagement through service providers. For Instance, Just like Pinterest, Instagram is engaged with more number of users, Marketers would prefer to buy TikTok views to increase user engagement. In the same way, you can buy Pinterest services to gain popularity.
4. Search Friendly Captions For Your Pin
Pinterest is a search engine for creative and beautiful images. So carefully craft your captions by including search key terms to show up in your audience search result and this would easily rank your product at the top of the search results.
Spend more time analyzing the keywords that you are pinning for your business or product to rank higher in search results.
5. Create Ads With Promoted Pins
A promoted pin is an effective way to get your product right to your customers. Start promoting your key products or image which would attract Pinners to make a purchase while looking into your business feed.
Promoted Pins are effective for your business to build brand awareness among followers, increase online sales, and drive traffic for your site
6. Promoted Video Content
When your brand or businesses have a clear story to tell to your customers or audiences, make use of promoted video content to increase engagements to your brand.
Keep your video content short with few seconds; add branded content which is actionable and trustworthy which tends to bring better results on Pinterest.
Pinterest is a social platform with deep penetration in valuable demographics where people spend a lot of time in pinning and viewing boards. This is an untapped social platform, a perfect place to showcase brands and businesses to get engaged among followers. Pinterest acts as an information resource for many users preparing to make a purchase.